Needs Qualification
The form automatically identifies customer type—a café has different needs than a corporation ordering 200kg monthly.
How we built a website for a new player in the German matcha market that cuts through complexity and gets straight to the point.
The matcha industry faces a perfect storm: Exploding demand meets aging farmers who can no longer work their fields. Poor harvests from extreme weather. Farms that don't ship internationally. And a language barrier separating Western buyers from Japanese producers. Matcha Partners was founded to bridge exactly this gap—operating directly from Japan.
The Challenge
Position a new company in the competitive matcha market
Communicate the real risks of the industry: availability, aging farmers, lack of international shipping
Support three target languages: German, English, and Japanese
Address different customer types—from cafés to corporations
Save time: No blog effort at launch, but flexibility for later
Our Approach
Radically reduced: Only implemented what's necessary to keep the message crystal clear
Blog system prepared but deliberately disabled—one switch to activate
Trilingual architecture from day one: DE, EN, JP with clean URL routing
Intelligent needs assessment form that distinguishes café inquiries from enterprise requests
The Turning Point
Key Features
The form automatically identifies customer type—a café has different needs than a corporation ordering 200kg monthly.
Full localization for German, English, and Japanese markets—headquartered directly in Japan.
Content system fully implemented but deliberately disabled. One click activates it when the team is ready.
Every element was tested for usefulness. Anything that didn't support the core message was cut.
The Transformation
The Numbers
Results
Clear positioning as the bridge between Japanese farms and Western buyers
Instant lead qualification through intelligent form
Future-proof architecture: Blog activatable anytime
Trilingual presence without daily overhead
Tech Stack
"The Matcha Partners website proves: Less is more. Through consistent focus on what matters, we created a platform that makes complex B2B requirements understandable—in three languages, with built-in flexibility for the future."
Let's find out together how we can advance your business digitally.
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