How we built a website for a new player in the German matcha market that cuts through complexity and gets straight to the point.
The Challenge
The matcha industry faces a perfect storm: Exploding demand meets aging farmers who can no longer work their fields. Poor harvests from extreme weather. Farms that don't ship internationally. And a language barrier separating Western buyers from Japanese producers. Matcha Partners was founded to bridge exactly this gap—operating directly from Japan.
Challenge & Approach
The Challenge
- Position a new company in the competitive matcha market
- Communicate the real risks of the industry: availability, aging farmers, lack of international shipping
- Support three target languages: German, English, and Japanese
- Address different customer types—from cafés to corporations
- Save time: No blog effort at launch, but flexibility for later
Our Approach
- Radically reduced: Only implemented what's necessary to keep the message crystal clear
- Blog system prepared but deliberately disabled—one switch to activate
- Trilingual architecture from day one: DE, EN, JP with clean URL routing
- Intelligent needs assessment form that distinguishes café inquiries from enterprise requests
Key Features
Needs Qualification
The form automatically identifies customer type—a café has different needs than a corporation ordering 200kg monthly.
Trilingual from Japan
Full localization for German, English, and Japanese markets—headquartered directly in Japan.
Blog on Demand
Content system fully implemented but deliberately disabled. One click activates it when the team is ready.
Clarity Over Features
Every element was tested for usefulness. Anything that didn't support the core message was cut.
Results
- Clear positioning as the bridge between Japanese farms and Western buyers
- Instant lead qualification through intelligent form
- Future-proof architecture: Blog activatable anytime
- Trilingual presence without daily overhead
Technology
Conclusion
"The Matcha Partners website proves: Less is more. Through consistent focus on what matters, we created a platform that makes complex B2B requirements understandable—in three languages, with built-in flexibility for the future."
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