Novartum provides comprehensive services for Software, SAM, Purchasing, and ITSM. The goal was a modern redesign that offers real value through tools and AI-based search optimization—with minimal maintenance effort.
The Challenge
Novartum wanted to move away from generic "stock photo websites." The focus had to be on content and tools, without maintenance becoming a burden. The challenge: Presenting a complex portfolio (Software, SAM, Consulting) clearly and internationally (DE/EN).
Challenge & Approach
The Challenge
- Integrate complete service spectrum (Software, SAM, ITSM, Automation)
- Internationalization (German & English)
- Lead generation without annoying popups
- Ease of maintenance for irregular updates
- Discoverability in AI search engines (ChatGPT, Perplexity)
Our Approach
- TinaCMS implementation for full "Code Sovereignty" and easy maintenance
- Development of interactive tools (SAM Calculator) instead of static content
- Context-sensitive Exit Intents (matching expert per sub-page)
- AI Search Optimization through detailed schema markups for FAQs and Services
- Privacy-First: Custom Cookie Banner & Umami Analytics (no Google Tracking)
Key Features
SAM Calculator
An interactive tool that evaluates compliance, security, and efficiency, generating a dynamic report with a traffic light system.
Context-Aware Exit Intent
Popups only appear when the user leaves the page—and show exactly the expert matching the topic read.
AI Search Optimization
Special schemas for services and FAQs so AI search engines (ChatGPT, Claude) can optimally read and attribute content.
Custom Privacy Stack
Self-hosted Umami Analytics and custom cookie banner for maximum data security without third-party dependencies.
Results
- Significant reduction in hosting and maintenance costs (Self-Hosted)
- High user interaction through the SAM Calculator
- Independence through Open Source CMS (Tina)
- Future-proof through AI-optimized structure
Technology
Conclusion
"The Novartum redesign shows how B2B websites must work today: Not as a static brochure, but as an interactive platform with real tools, maximum automation, and full data sovereignty."
Project FAQs
Why TinaCMS?
What is AI Search Optimization?
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